Pret Juices

Pret asked us for help naming these two new fruit and vegetable juices. They’re a bit healthier than a fruit juice, and a bit sweeter than vegetable juice.

We needed names that suggested goodness and fun, with a nod to the ingredients. And so, in early 2022, Easy Greens and Roots and Fruits landed in Pret stores all over the UK.

How did better words make better work?

All case studies