AVEVA is an industrial software giant with over 6,000 employees and offices in 80 countries. In 2022, Fast Company named them as one of the most innovative companies in the world. After a successful brand campaign, they were looking to update their brand identity and position themselves as the global leader in industrial software, helping teams design, build, operate and optimize better in a connected world.

Consulting firm Prophet brought us on board to help articulate the key messaging that would form the bedrock of the refreshed brand. We began with the strategy side of things, helping to sharpen their promise and purpose. We then helped formulate a new strapline before writing a website and film script to illustrate how AVEVA’s software helps spark moments of industrial ingenuity.

How did better words make better work?

AVEVA are using the strategy messaging to galvanize and inspire employees, while the new website and film (launched at the AVEVA World San Francisco event in October 2023) is being promoted to industry clients around the world.

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