Hello and welcome to the March Clubhouse. It looked like we were going to get frozen out for a few moments there, but here we are. Warming up. Thawing out. Wondering what to talk about now that the weather is normal.
This month's edition is about the words we use and what they reveal about us. There are verbose rappers, humble Scandinavians, presidential storytelling tips and more.
Welcome.
DO BOASTERS GET MOST? Considering a Scandinavian approach to marketing
Scandinavia's start-up boom has raised some interesting questions for marketers and communicators: the business culture there has always prized humility over bragging, and their pared-down approach to advertising shows it. So is it time to sink the show boat?
LEARNING STORYTELLING FROM ABRAHAM LINCOLN Make your anecdotes four-score-and-seven times better
It may not be as catchy as 'Build The Wall' or 'Drain The Swamp', but President Abe's Gettysburg address is consistently voted as one of the greatest speeches of all time.
Why? The secret's in the structure. Take some tips from him and your next presentation could be just as powerful.
HIP HOP'S BIGGEST VOCABULARIES Linguistically speaking, Wu Tang Clan Ain't Nutin Ta F' Wit
This? Oh, just a mega list of rappers, arranged by the size of their vocabularies. It's good to know.
DEPRESSED PEOPLE USE LANGUAGE DIFFERENTLY How to spot it by listening
Sometimes our choice of words reveals more about what's going on inside our heads than we intend. By listening more carefully, we can empathise more effectively.
THIS IS A LINKEDIN RANT Here's that thought leadership you asked for
"This is a LinkedIn rant. I have a point of view. It’s a common point of view, but I will present this view in its most controversial light possible as to make it seem like I’m saying something bold and significant."
DOES YOUR NAME MATCH YOUR FACE? Are you a Kevin? You look like a Kevin.
Psychologists tell us that we associate certain sounds with certain shapes, and when somebody's face doesn't match the shape that the sound of their name tells us to expect, we judge them negatively.
Just in case you weren't worried enough about giving your child a name that they will be stuck with for their whole life.
AND FINALLY, FRESH FROM THE WRITING CLUB DESKS...
CONGRATULATIONS, EE The Sunday Times Best Big Company To Work For, 2018.
And not a bad client either.
This month, EE won the Sunday Times Best Big Companies to Work For competition. We wrote an ad for the back of the paper to celebrate.
Read all about it on the new Club Notices section of our new website.
