Clubhouse Vol 34

FIRST, SOME QUESTIONS

Why do some names seem to attract mockery?
Why isn’t technology making us more productive?
Why is my oat milk shouting at me?

We’re pondering all this and more in this month’s journey into the Clubhouse. Put on some of your favourite Luxembourgian Electronica* and enjoy our highlights from the last month.

Wëllkomm.

MAD AT THE NAME KAYLIEGH
It's okay. There are enough vowels to go round.

Naming stuff is hard. But naming people is a whole different ball game. There are some names that seem to get more stick than others. Why do we mock the names we mock, and what does it say about us?

AI CORNER
THE GREATEST ARTIFICIAL MOVIE VILLAINS OF ALL TIME

Over in America, the writer’s strike rumbles on. One of the big debates is the role AI will have to play in writing screenplays of the future. The fear of robot writers is nothing new in the movies - we've been scared of AI since before it was really even invented.

Here are some of the greatest AI villains in cinema history. (All written by humans.)

VEGAN WACKAGING
Is the wackest of the wack

If this email was a tub of vegan butter, it might say something like: LOL, we made you look! Buy some b*tter, numbnutz! Why is the plant-based industry so fond of this style of aggressively meta marketing? The financial times investigates.

*EVERY NOISE
Dungeon rap, anyone?

We’ve been enjoying this map of more than 6,000 genres of music, each linked to a Spotify playlist. Discover the soothing sounds of Deep Orgcore, get pumped on Luxembourgian Electronic or dive into some Mongolian Alternative deep cuts. We’ve no idea what we’re saying. But it’s all here.

WHEN A GOOD COPYWRITER GOES BAD
Using the force for evil

The cautionary tale of a copywriter who turned to the dark side, using his powers to orchestrate one of the biggest mail-order scams of all time, making $200 million in the process. Bad. Impressive, but bad.

(If you’re considering a career in crime, why not become an art thief? Here are some tips from one of the world’s greatest painting pinchers to get you started.)

AND FINALLY, FROM THE WRITING CLUB DESKS...

SWIFT PROGRESS
A campaign about the future of payments

If you’ve ever sent money overseas, it probably got there on Swift. Every day, trillions of dollars flow through its system, helping banks, businesses and people all over the world pay and get paid.

We wrote this campaign to help them tell the world about their work, and how they’re helping the global financial community make payments faster, safer and more frictionless.