Spirited writing for alcohol-free drinks

Client: Stryyk

Design: Limited Edition Design

 Stryyk make zero-proof spirits for people who want to go big, but still get up and go the day after. They may be alcohol-free, but they still taste and behave like all our favourite alcoholic spirits do.

 The founders of Stryyk came to us for help with their tone of voice, packaging and website copy. In particular, they were keen not to sound preachy, too health-faddy or boring – it’s a non-drinking drink that knows how to have a good time.

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