Love Knitting

Tone of Voice

LoveCraft, the parent brand of LoveKnitting, came to us for help with their tone of voice. We came up with the rather lovely phrase “Warm and Witty Knitters”, which was perfect for this personal, yet expert community. And then we showed how this tone could work across their website, their online shop, their newsletters, blogs and social posts.

Pitch Book UK_050417.jpg
Love 3.png