Alpine innovation for winter 2016/17
Atomic are Austria’s number one ski brand, and our number one Austrian client. They’re super passionate about skiing, right down to the geekiest nth degree. We’ve been writing their catalogues for a few years now, and they’re a joy to write for: every season is packed with genuine innovation and mind-blowing design features.
The 16/17 collection is no exception – and writing about it was a joy.