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Hussle

Rebranding Pay As You Gym


Client: Hussle

It's brave to change your name when you’re already one of the country’s biggest fitness brands. But Pay As You Gym were ready to go to the next level. Enter Hussle: a sleeker, more contemporary brand designed for a whole new breed of fitness customer.

 We came on board to help launch the new brand, from the floor of trade shows to in-gym posters. There were editorial spreads, press ads, advertorials, posters, floor stickers and much more. Where there was news about Hussle taking over Pay As You Gym, there were our words too.


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B2B section
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