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Currys PC World

The Little Book of Super Human Inspiration

Client: Currys PC World

Design: Colophon Foundry 

When Curry’s PC World came to us for help with their tone of voice, we were pretty sure what we didn’t want to do: another three-adjective tone of voice document that gets skimmed and forgotten by the people it’s supposed to be helping. We wanted to try a different approach.

This little book aims to help writers and people who work with writing for Currys PC World into the headspace of the character of the brand. It’s a more interesting, and we think, more useful way of doing things.