Good writing can get anything done. So yesterday we took the EE brand team to a shady underground pub and taught them how to rob a bank.
It’s a new training course we’ve been working on: a way of teaching genuinely useful writing skills that’s also a bit fun. There’s no shortage of boring corporate training courses out there, but we think this is something genuinely different.
It’s not a ‘How to be a copywriter’ course. We’re not trying to make competition for ourselves. It’s a course that uses copywriting skills to help all kinds of teams communicate better and get things done. Through the means of a good old-fashioned bank heist.
It went down well with the team at EE. If you think your team might enjoy it, get in touch.