No doubt you’re waking up every morning to an onslaught of GDPR related emails.
No doubt you’re swiftly hitting delete.
Not Writing Club. We’ve been hawk-eyeing with diligence.
Certainly, most times out of ten we’ve raised an eyebrow and hit delete.
But, there has been the odd occasion when we’ve not (immediately) thought GDPissRightoffmate.
So here's our run down of those who did it well. Here's to heartfelt copy, punchy subject lines and unashamedly strong TOV, wherever it may lie.
You have our vote, even if you don’t have our data.
As swiftly acerbic as we’d hope the largest and most unforgivingly grey building in London would be.
A thoughtful one, taking what could be an incoherent block of words and breaking it up with colours, emojis and some easy to digest copy.
This is honest and personal. Bolding what’s important early (taking your privacy seriously) and following with what they’re doing to prove it.
You rotters! Boiler Room led the way with clickbait subject lines. The early bird catches the data.
And while we’re at it…
Gentle copy, gentle image; it’s a pretty soft, romantic email that’ll capture the imagination of holiday makers. How many people forgot their terrible train service and signed up remains to be seen.
GOOD LIFE YOGA
Calling an email inbox “this sacred online space of yours” probably raised more than a few eyebrows but TOV is undeniably powerful here.
Casual punning, casual self-promotion; NTS is playing it cool, and it’s working. Nonchalant, just like that little kiss at the end.