One in seven people in the UK develop breast cancer in their lifetime, making it the most common cancer in the UK. In 2019, two charities working to tackle the disease, Breast Cancer Now and Breast Cancer Care merged to unite their work and achieve a new vision: that by 2050, everyone diagnosed with breast cancer will live, and live well.
Our friends at Wolff Olins were given the task of creating a new brand to unify the two charities and help them fundraise. They bought us on to help with the words.
We designed a tone of voice for Breast Cancer Now that revolved around the merging of their care and research operations, showing how it could work across lots of different touchpoints. We also worked with Wolff to help craft Breast Cancer Now’s descriptive strapline: The research and support charity.
To date, Breast Cancer Now has invested more than £284 million in world-class breast cancer research, and supported thousands of patients with information and care. Having a clear, consistent voice is helping them tell their story, care for patients and fund research that could change the world forever.
